Provide safe drinking water
to families in rural India
Contaminated water is an issue that affects just under 100 million homes in India and leaves children vulnerable to illness, and even death. Unilever brand Pureit is working as part of a global drive to claim clean drinking water for India.
In India, it is a sad reality that children in almost 100 million homes lack access to clean water. In fact, as recently as in 2012, 23% of households in urban India had no access to clean water. In rural parts, the condition is even worse. Polluted by bio and chemical waste, most of the water being consumed in India is unclean. Half of the water from natural sources is routinely contaminated with toxic bacteria and chemicals like zinc and arsenic. Yet, most Indians still consume water from unsanitary sources, or practice old-fashioned ways of treating the drinking water.
Sedimentation, cloth filtration and warming up water in monsoons are some of the continuing habits around water sanitation and consumption. Unilever brand Pureit is working to encourage and educate the people of India about the necessary change in behaviour that is required when it comes to the process of sanitising and consuming water. The importance of safe water usage has been neglected for too long in the communities, with catastrophic results.
The World Health Organisation (WHO) maintains that the provision of clean drinking water alone will reduce the risk of diarrhoeal diseases by 50%. This is why Unilever brand, Pureit, is working to reach the consumers who need it most in rural areas of India, partnering with PSI to make safe drinking water accessible to low income families. Pureit water purifiers put water through four stages of filtration, in which sediments, dirt, parasites and residues are removed. The process requires no electricity, which rural families either lack or find expensive.
As part of the initiative, over 15,000 poor and vulnerable families have received a free Pureit device and are continuing to have access to a safe supply of water by purchasing Germ Kill Kits on easy, affordable monthly installments of around Rs 100.
Pureit has developed a strong relationship with the homes and the hearts of rural and urban India. You can also do your bit by spreading the awareness in your local community about the importance of purified drinking water.