Clean Drinking Water
Adopt Swachh Aadat for Swachh Bharat
How sure are you that the water in your glass is clean and safe? Is it fine to believe what you see? Rising levels of water pollution means water is one of the most deceptive germ carriers to the naked eye. Adopting good water habits is key to keeping you and your family safe from disease.
It is estimated that around 37.7 million Indians are affected by waterborne diseases annually, with 1.5 million children expected to be at risk of contracting fatal cases of diarrhoea. 73 million working days are lost due to waterborne disease each year.
It can be hard to determine if water is clean and safe for consumption. Polluted by bio and chemical wastes, most of the water being consumed in India is unclean. Half of the water from natural sources is routinely contaminated with toxic bacteria and chemicals, like zinc and arsenic.
The impact on the economy is detrimental, with 73 million working days lost due to waterborne disease each year. Yet, most Indians still consume unclean water or practice old-fashioned ways of treating drinking water. Sedimentation, cloth filtration and warming up water in monsoons are just some of the unsafe ways water is being treated. The importance of safe water usage has been neglected for too long in the communities, and it is high time for change.
Hindustan Unilever, through its new Swachh Aadat, Swachh Bharat (Clean Habits, Clean India) initiative is addressing the issue of lack of access to clean drinking water through a nation-wide behaviour change program and focus on the adoption of Swachh Aadat (Clean Habits) for Swachh Bharat (Clean India). The film “Haath Munh Aur Bum” aims to generate awareness around safe drinking water and the need to adopt safe drinking water habits. After all, safe drinking water practice is a Swachh Aadat.
In changing behaviour around water consumption and adopting the new ‘clean water habits’ we can all help create a bright future and a cleaner, healthier India. Simple methods, like boiling water, thoroughly destroys almost all types of germs but it will not eliminate chemicals and other sediments. Water purification through purifiers is the most stringent method of ensuring high water quality and needs to be adopted on a mass scale to help contain the scale of water borne epidemic. Unilever brand Pureit has developed a strong relationship with the homes and the hearts of rural and urban India to help families gain access to clean, safe drinking water. To find out more, click here.
The next time you pick up a glass of clean-looking water or see others drinking unsafe water, remember to spread this message about Swachh Aadat of drinking water. A simple encouragement of consuming clean water can go a long way in developing a healthy habit for an entire generation. Swachh Aadat, Swachh Bharat.