Bringing Hygiene Out in the Open
Means Closing the Door on Open Defecation
Almost 600 million people in India defecate outdoors in the open every single day. Why does this matter? With the germs from these open sources finding their way into food, this is leading to an unhealthy India. The solution is simple, open defecation must end for India to get well.
Open fields, roads, railway tracks and other desolate areas are for many people a replacement for the toilet they do not have access to, or choose not to use. Used for defecation, these areas are considered by many as ‘clean ways’ to dispose of their waste. The reality, however, is that this is far from the case. The germs from these open sources can easily find their way back into food, through water, flies and other carriers, creating a vicious circle of disease. The root of this grave problem is the lack of awareness about the side effects of the seemingly convenient and safe habit of defecating away from home.
The Swachh Bharat Abhiyan has been promoting the need to build and use clean toilets to defecate. Hindustan Unilever, through its new Swachh Aadat, Swachh Bharat (Clean Habits, Clean India) initiative, seeks to address the issue of open defecation through a nation-wide behaviour change program that focuses on the adoption of Swachh Aadat (Clean Habits) for Swachh Bharat (Clean India).
The film “Haath, Munh Aur Bum” is a fun and playful way to encourage the people of India to change their prevalent behaviour and attitudes.
The three core pillars of clean toilet habits are:
1. Stop practising open defecation.
2. Always use a toilet to defecate.
3. Keep the toilet clean to keep it germ free.
By adopting the Swachh Aadat and helping Hindustan Unilever to spread awareness of this widespread issue, we can bring conversations about toilet hygiene out in the open and ensure access to a clean toilet for millions of Indians, along with teaching the correct methods of how to keep toilets clean. Get involved and share the film above with friends and family to help create a cleaner and healthier India.