Making Swachh Bharat a Reality
A generation of parenting has taught us one important lesson about children – they have an uncanny need to go to the toilet at what would seem the most inconvenient times and situations. The least we can do, is to inspire them to use a clean one.
A clean country is built on the foundation of clean toilets. Every mother has at least one distressing story to tell of how she’s had to rush back home, just so that her little one could go to ‘do potty’ in a clean toilet. So, here’s something to think about: Over 620 million people in India defecate openly every single day. They do not even have access to a toilet. The most vulnerable of these are children. Pneumonia and diarrhoea remain leading causes of deaths among children under five, killing almost 4,500 children under five every day - Almost 30% of the global statistic and 88% of diarrhoea deaths are linked to unsatisfactory water and sanitation services.
Domex is working to make clean toilets a reality in every home, taking on the challenge to address this nationwide problem from the grassroots: by invoking the participation of local communities to induce behaviour change amongst rural areas that needed it the most. In partnership with eKutir, a socially focused venture, Domex has initiated the concept of The Domex Toilet Academy, which was created with the objective of bringing about change in communities with the help of their own people. The aim is to build a total of 12,000 toilets by the end of 2015, and reach 160,000 people in the regions of Maharashtra, Odisha and Madhya Pradesh (Chhindwara), who will benefit from improved access to sanitation by 2017 and will be offered the chance to adopt better hygiene habits.
To date, 8,500 toilets have been built through the initiative, benefitting over 45,000 people. Domex, is also supporting the Domex Toilet Academy model in Bihar, in partnership with PSI which is implementing a sanitation project funded by the Bill and Melinda Gates Foundation. Unilever’s contribution is specifically towards an initiative to make sanitation financing accessible to households and to sanitation entrepreneurs. The programme aims to sell and install household toilets in rural communities while educating communities on the importance of sanitation and hygiene.
You can help! Share this story and be a part of the big movement to adopt the Swachh Aadat of defecating in a clean toilet and make Swachh Bharat. You can also volunteer with our partner NGO eKutir to help build toilets and propagate 3 Swachh Aadat for a Swachh Bharat.